Their purpose was to boost morale amongst the British population. Source: IWM Art.IWM PST 14814, IWM Art.IWM PST 14789, IWM Art.IWM PST 14817 One line of posters followed a corporate design: All posters were red and white (although today sometimes cited with different colours), with simple graphics and messages. Its message has been repurposed in hundreds of ways, while always seemingly building up on a certain spirit of Britishness, resilience, stubbornness and self-confidence, based on today’s understanding of a mythological British war experience during the Blitz.ĭuring the years before the outbreak of the war, the Ministry of Information had designed a selection of posters to be published in case of international conflict and German aggression. Its design is iconic and yet simple and approachable. At the same time it is quoted and referenced in pop culture and social media in various ways and memes – asking the reader to keep calm and drink tea, eat muffins, do yoga, click edit, or the like. At the same time, it was easily, and probably globally recognisable as a variant of the red widely-known British “Keep Calm and Carry On” poster (right), which came to embody a British wartime spirit of resilience. Centres for Disease Control and Prevention to encourage hygiene in order to avoid the spread of Covid-19. The poster was issued in early 2020 by the U.S. For the last couple of months, we have been using the blue “Keep Calm and Wash Your Hands” poster (left) for our blog series on the links between war historiography and understanding how we deal with the Coronavirus.
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